{"id":11845,"date":"2021-06-14T11:00:00","date_gmt":"2021-06-14T14:00:00","guid":{"rendered":"http:\/\/site.local\/?p=11845"},"modified":"2024-07-31T17:10:34","modified_gmt":"2024-07-31T20:10:34","slug":"know-your-business-conceito-e-importancia","status":"publish","type":"post","link":"https:\/\/evertectrends-com.plataformasegura.nubity.com\/pt-br\/know-your-business-conceito-e-importancia\/","title":{"rendered":"Know Your Business (KYB): conceito e import\u00e2ncia"},"content":{"rendered":"\n<p>Qualquer empresa que deseja manter sua credibilidade e solidez no mercado, precisa n\u00e3o apenas conhecer quem s\u00e3o seus clientes, mas as empresas com que elas se relacionam. Para isso, existem importantes ferramentas de compliance que auxiliam nesse processo de reconhecimento, como o Know Your Customer (<span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/o-que-e-know-your-customer-kyc-e-sua-importancia\/\">KYC<\/a><\/span>) e tamb\u00e9m o Know Your Business (KYB).<\/p>\n<p>Nesse post, trataremos especificamente sobre o KYB e sua import\u00e2ncia no que diz respeito \u00e0s pr\u00e1ticas de relacionamento B2B (<em>business to business<\/em>). Confira!<\/p>\n<h2>Afinal, o que \u00e9 o Know Your Business?<\/h2>\n<p><em>Know Your Business <\/em><em>(ou KYB)<\/em>, em portugu\u00eas significa Conhe\u00e7a Seu Neg\u00f3cio. Esta \u00e9, basicamente, uma estrat\u00e9gia que auxilia uma empresa no reconhecimento das organiza\u00e7\u00f5es com as quais ela se relaciona ou pretende se relacionar.<\/p>\n<p>Por meio deste processo, as empresas conseguem fortalecer a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/por-que-a-tecnologia-e-fundamental-para-reduzir-os-riscos-das-operacoes-digitais\/\">seguran\u00e7a<\/a><\/span> e confiabilidade de suas rela\u00e7\u00f5es comerciais. Ou seja, atrav\u00e9s do KYB \u00e9 poss\u00edvel identificar se as entidades comerciais que uma organiza\u00e7\u00e3o se relaciona s\u00e3o aut\u00eanticas ou de fachada.<\/p>\n<h2>Como funciona o KYB?<\/h2>\n<p>Basicamente, o KYB \u00e9 uma ferramenta de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/compliance-entenda-seu-papel-em-meio-a-transformacao-digital\/\">compliance<\/a><\/span> que utiliza protocolos e adota procedimentos espec\u00edficos para fazer an\u00e1lises minuciosas sobre a situa\u00e7\u00e3o legal e financeira de uma empresa, verificando entre outras coisas:<\/p>\n<ul>\n<li>Registros da empresa;<\/li>\n<li>Atualiza\u00e7\u00e3o da licen\u00e7a comercial;<\/li>\n<li>Natureza do neg\u00f3cio;<\/li>\n<li>Transa\u00e7\u00f5es e relat\u00f3rios suspeitos;<\/li>\n<li>Identidade dos propriet\u00e1rios.<\/li>\n<\/ul>\n<p>Dessa forma, essa estrat\u00e9gia consegue prevenir e remediar poss\u00edveis irregularidades ou condutas il\u00edcitas que ofere\u00e7am algum <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/como-reduzir-a-analise-de-risco-manual-descubra\/\">risco<\/a><\/span> para sua empresa.<\/p>\n<h2>A import\u00e2ncia do Know Your Customer para as empresas<\/h2>\n<p>Conhecer a conduta e principalmente os detalhes financeiros sobre as empresas com a qual ir\u00e1 se envolver \u00e9 de grande import\u00e2ncia. Afinal, assim como os <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/risco-de-fraude-do-cliente\/\">clientes<\/a><\/span> que se relacionam com sua marca, uma empresa tamb\u00e9m pode cometer atos il\u00edcitos. Desde fraudes de identidade, at\u00e9 lavagem de dinheiro.<\/p>\n<p>Diante disso, o KYB atua certificando se as institui\u00e7\u00f5es com as quais sua empresa se relaciona seguem todas as normas, leis e regulamentos vigentes na sua \u00e1rea de atua\u00e7\u00e3o. Al\u00e9m disso, adotando essa forte solu\u00e7\u00e3o de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/atuacao-do-compliance\/\">compliance<\/a><\/span>, sua empresa tamb\u00e9m consegue:<\/p>\n<ul>\n<li>Proteger suas rela\u00e7\u00f5es financeiras com outras empresas garantindo que n\u00e3o se tratam de organiza\u00e7\u00f5es de fachada;<\/li>\n<li>Classificar fornecedores e parceiros aplicando crit\u00e9rios que definem sua condi\u00e7\u00e3o atual, diminuindo os riscos em suas rela\u00e7\u00f5es comerciais;<\/li>\n<li>Ampliar a confian\u00e7a de seus investidores a partir de a\u00e7\u00f5es que demonstram o compromisso com a \u00e9tica de sua marca.<\/li>\n<\/ul>\n<p>Ou seja, o Know Your Customer \u00e9 visto hoje como um diferencial competitivo que qualquer empresa precisa ter. Especialmente as organiza\u00e7\u00f5es financeiras ou que lidam com <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/6-tendencias-nos-meios-de-pagamento\/\">pagamentos<\/a><\/span> e transa\u00e7\u00f5es em dinheiro.<\/p>\n<p>Mas, para implementar esta estrat\u00e9gia corretamente, \u00e9 preciso contar com solu\u00e7\u00f5es capazes de ajudar sua empresa a fortalecer suas a\u00e7\u00f5es de compliance. A <span style=\"text-decoration: underline;\"><a href=\"https:\/\/simply.com.br\/\">Simply<\/a><\/span> \u00e9 uma empresa que possui uma plataforma completa que pode ajudar voc\u00ea nesse processo.\u00a0<\/p>\n<h2>Plataforma Simply<\/h2>\n<p>A Simply oferece atualmente, uma plataforma completa que utiliza o machine learning para automatizar fluxos do <span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/background-check\/\">background check<\/a><\/span> &#8211; processo que busca encontrar o maior n\u00famero de informa\u00e7\u00f5es dispon\u00edveis sobre uma pessoa ou empresa para avalia\u00e7\u00e3o de novos fornecedores, processo de recrutamento de novos colaboradores e\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/evertectrends.com\/cadastro-otimize-seu-processo-utilizando-a-tecnologia-ocr\/\">credenciamento de novos clientes<\/a>.<\/span><\/p>\n<p>O objetivo \u00e9 proporcionar agilidade e seguran\u00e7a nas opera\u00e7\u00f5es das empresas. Confira a seguir como funciona:<\/p>\n<p>A plataforma Simply disp\u00f5e do produto\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/simply.com.br\/automacao-de-fluxos-operacionais-s-works\/\">S-Works<\/a><\/span>\u00a0para\u00a0automa\u00e7\u00e3o de fluxos operacionais, com essa solu\u00e7\u00e3o aliada ao <span style=\"text-decoration: underline;\"><a href=\"https:\/\/simply.com.br\/data-mining-mineracao-de-dados\/\">Mining<\/a><\/span>, \u00e9 poss\u00edvel\u00a0mapear o processo de background check de acordo com suas regras de neg\u00f3cio, criar regras de antifraude e PLD. Disponibilizamos indicadores em tempo real para o monitoramento da seguran\u00e7a da sua opera\u00e7\u00e3o e rastreabilidade de riscos.<\/p>\n<p>Em complemento, possu\u00edmos o produto\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/simply.com.br\/analise-eletronica-documentos-atomics\/\">Atomics<\/a><\/span>\u00a0que identifica os documentos, extrai as informa\u00e7\u00f5es (CPF, nome completo, n\u00famero do documento, entre outros)\u00a0e entrega uma an\u00e1lise eletr\u00f4nica de documentos completa para\u00a0reduzir o esfor\u00e7o manual\u00a0de sua opera\u00e7\u00e3o com automa\u00e7\u00e3o e seguran\u00e7a. Tamb\u00e9m disponibilizamos o sistema\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/simply.com.br\/validador-de-rg-antifraude\/\">VAR<\/a><\/span>\u00a0que realiza, com intelig\u00eancia artificial, a\u00a0valida\u00e7\u00e3o autom\u00e1tica de regras antifraude para RG\u00a0de todos os estados brasileiros.<\/p>\n<p>Agende uma\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/simply.com.br\/contato\/\">demonstra\u00e7\u00e3o<\/a><\/span>\u00a0com nossos consultores e comece seu processo de background check com seguran\u00e7a e reduza custos operacionais necess\u00e1rios diante momentos de crises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confira neste post o conceito de Know Your Business (KYB) e sua import\u00e2ncia no que diz respeito \u00e0s pr\u00e1ticas de relacionamento B2B (business to business).<\/p>\n","protected":false},"author":9,"featured_media":11848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[997,1001],"tags":[62,46,64],"class_list":["post-11845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulamentacao","category-seguranca","tag-compliance","tag-riscos","tag-seguranca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know Your Business (KYB): conceito e import\u00e2ncia - Evertec Trends<\/title>\n<meta name=\"description\" content=\"Confira neste post o conceito de Know Your Business (KYB) e sua import\u00e2ncia no que diz respeito \u00e0s pr\u00e1ticas de relacionamento B2B.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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