{"id":32290,"date":"2021-11-25T13:44:59","date_gmt":"2021-11-25T16:44:59","guid":{"rendered":"https:\/\/www.evertecinc.com\/?p=32290"},"modified":"2025-08-19T11:49:21","modified_gmt":"2025-08-19T14:49:21","slug":"ath-new-identity","status":"publish","type":"post","link":"https:\/\/evertectrends-com.plataformasegura.nubity.com\/en\/ath-new-identity\/","title":{"rendered":"ATH\u00ae New identity"},"content":{"rendered":"<p><iframe title=\"La Nueva Era de ATH\u00ae, Comienza Ahora\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/70uqgu8p3WE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2 style=\"text-align: left;\"><b>ATH continues transforming <\/b><b>Puerto Rico&#8217;s payments market<\/b><\/h2>\n<p>(San Juan, Puerto Rico &#8211; November 3, 2021) &#8211; As part of its transformation of the local payments marketplace, Evertec\u00ae, a leading Fintech company for electronic transactions in Puerto Rico and Latin America, today presented ATH&#8217;s new identity and that of its family of products. Its new identity represents its transformation from just a physical card to a multi-channel offering that includes online and mobile services (such as ATH M\u00f3vil and ATH M\u00f3vil Business) for financial institutions, merchants, organizations, and consumers across Puerto Rico.<\/p>\n<p>The ATH card was launched over 35 years ago;\u00a0in its first year,\u00a0it marked the\u00a0first transaction made at an ATM in the ATH\u00ae Network\u00a0in Puerto Rico. Since then, ATH and its Network began to revolutionize Puerto Rican businesses&#8217; and consumers&#8217; payment methods with its automatic teller machines (ATMs) and points of sale (POS)\u00a0devices.<\/p>\n<p>\u201cAt Evertec, we have risen to the challenges\u00a0presented by\u00a0the payments industry and have remained focused and committed to the ATH\u00ae promise of simplifying consumers&#8217; lives. We have achieved\u00a0this by offering one of Latin America&#8217;s leading ATM and PIN debit networks, which provides services to Puerto Rico, the Virgin Islands, the Dominican Republic, and Costa Rica,\u201d\u00a0said Mike Vizcarrondo, Evertec&#8217;s Chief Commercial Officer for Puerto Rico and the Caribbean.\u00a0 He added that, \u201cSecurity has always been our top priority and the most important attribute of ATH. We have always been at the forefront implementing\u00a0new technologies to protect consumers&#8217; and their money. First by requiring PIN at the point of sale, later implementing PIN payments online,\u00a0introducing\u00a0fingerprint\u00a0and\u00a0facial recognition,\u00a0and more recently,\u00a0through\u00a0chip and contactless cards.&#8221;<\/p>\n<p>Other features that highlight ATH are its agility, convenience, and innovation. ATH is easy to use, accessible 24\/7, and accepted everywhere instantly\u00a0thru its online transactions. ATH&#8217;s innovation has shown that a seamless transition from physical cards to the digital and mobile world is possible. &#8220;We not only did we create ATH M\u00f3vil by leveraging the ATH network and technology, but we are also constantly improving the app to continue offering new options to our clients,&#8221; said Vizcarrondo.<\/p>\n<p>According to Vizcarrondo, the growth of the ATH brand has been solid\u00a0demonstrated through the following business results:<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Processing 1 billion ATH transactions per year<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">More than 50,000 merchants accept ATH in Puerto Rico<\/li>\n<\/ul>\n<p>In addition, ATH\u00a0M\u00f3vil\u00a0(ATHM)\u00a0serves:<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Over\u00a01.7 million registered users<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Around 20,000 active businesses in ATH\u00a0M\u00f3vil\u00a0Business<\/li>\n<\/ul>\n<p>Additionally, the ATH Movil app is already included among the most used and recognized apps in Puerto Rico and has received several awards in the Innovation segment, particularly with its payment functionality via QR code at the point of sale.<\/p>\n<h3>A New Image for a New Era<\/h3>\n<p>ATH&#8217;s new image was unveiled by Alexandra L\u00f3pez, Evertec&#8217;s Chief Marketing Officer. This new identity highlights the evolution of this offering presenting a simpler, more modern logo, which also responds to the digital and mobile world we live in today. The logos associated with its digital channels such as ATH M\u00f3vil and ATH Business represent the continuous evolution of the brand and the unification with the other payment channels through which consumers use ATH to pay in a quick and convenient manner.<\/p>\n<p>\u201cOur core ATH brand has three values: security, convenience, and accessibility. These values not only reflect the DNA of the brand, making it more personal and humanized, but they also represent what our customers experience every time they use our products and services,\u201d L\u00f3pez stated.<\/p>\n<p>Both brands (ATH and ATHM) were simplified in this new image, bringing them visually closer together focusing on the value of ATH while respecting its successful trajectory. On the other hand, each letter of the ATH logo was uniquely designed to demonstrate both originality and an expression of simplicity, agility, and transparency. According to L\u00f3pez, another advantage of this evolution is that it responds to this new era where communication through mobile phones, apps, and social media have transformed the world and, as a result, how businesses approach consumers. ATH, ATH M\u00f3vil, and ATH Business are now more in unison with each other and closer to the new technologies being developed in the digital world, while also respecting the values of the parent brand and its business strategy focused on fomenting entrepreneurship.<\/p>\n<p>\u201cMore importantly, this evolution allows us to position the ATH, ATH M\u00f3vil, and ATH Business brands, as products that facilitate the value exchange between businesses and consumers and between consumers themselves, making these exchanges easier, immediate and more secure,\u201d said L\u00f3pez.<\/p>\n<p>It should be noted that Evertec will run an advertising campaign to communicate this new identity. The campaign will include several events in collaboration with its business partners so cardholders are informed and start recognizing the redesigned brands as the ones they already use and trust.<\/p>\n<p>The launch of ATH&#8217;s new image took place during the event &#8220;A\u00a0New\u00a0Era\u00a0Begins\u00a0Now&#8221; at Caribbean Cinemas VIP in San Patricio Plaza, joined by the island&#8217;s press members and recognized influencers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ATH continues transforming Puerto Rico&#8217;s payments market (San Juan, Puerto Rico &#8211; November 3, 2021) &#8211; As part of its transformation of the local payments marketplace, Evertec\u00ae, a leading Fintech company for electronic transactions in Puerto Rico and Latin America, today presented ATH&#8217;s new identity and that of its family of products. 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